Reading Reflection No. 2

The Art of Social Media, Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

1.       What was the general theme or argument of the book?

The theme of the book is how to create and effectively use social media to promote your business.  The book gives 123 tips on what steps to take, tools to use and how to structure your content to make lasting impressions on your audience.

2.       How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

For this class we have to submit blog assignments, I have never written a blog post prior to taking this class.  The book combines how blogging and social media posts garner attention to your brand and expose the content you want to share.  Every week I have thought that creating 3 blog posts was excessive as it is definitely time consuming, however if you are trying to promote your business the recommendation is to post 3 blog posts a day in addition to multiple social media posts.  It is necessary to get the attention of your followers and to keep your brand relevant.

3.       If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would add creating a profile on Twitter or Instagram of your business idea and learn how to create content that would attract attention and hopefully customers to your type of business.  The avatar created could be the company logo.

4.       What was your biggest surprise or ‘aha’ moment when reading the book? In other words, what did you learn that differed most from your expectations?

I was not expecting the book to be so informative and easy to read.  Guy Kawasaki does a great job narrating and giving useful tips along with suggestions of tools and links (if reading the online version) along with pictures that allow the reader to follow along.  I learned how important it is to be the one to tell your business story and to ensure you are representing yourself in a way that draws positive attention.  In this day and age if you are not the one spreading your own goodwill, then someone else can give your company a bad name with their reviews and content.  If you have nothing saying otherwise then that is what other potential customers will see.